February 09, 2010
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NY Senator Gillibrand Facing Tough Election Fight
Zogby International Poll Shows Senator Running Even with Giuliani and Leading Pataki in Potential 2010 General Election Match-ups
UTICA, New York—In what could be one of the most hotly contested Senate races in 2010, former New York City Mayor and failed Presidential hopeful Rudy Giuliani is in a statistical dead heat with New York Senator Kirsten Gillibrand, a new Zogby IVR poll finds. Forty-five percent prefer Giuliani and 43% side with the incumbent Gillibrand, well within the poll's 3.2% margin of error. 'IVR' or Interactive Voice Response is a polling methodology that uses a recorded human voice to administer a survey to participants who respond via a telephone touchpad.
In another potential match-up Senator Gillibrand holds a slight lead over former Governor George Pataki, 43% to 38%. When asked whether first-term Senator Gillibrand deserves another term as Senator from New York, 32% of likely voters say she should, and 43% say that it is time for someone new. Twenty-six percent were not sure. Among likely Republican voters Rudy Giuliani holds a large lead over George Pataki (72% to 28%).
This Zogby International survey of 982 likely New York voters was conducted using IVR (Interactive Voice Response) technology. Fieldwork was conducted between November 20th and 21st 2009. Samples were randomly drawn from telephone CDs of national listed sample. Zogby International surveys employ sampling strategies in which selection probabilities are proportional to population size within area codes and exchanges. Weighting by region, party, age, race and gender is used to adjust for non-response. The margin of error is +/- 3.2 percentage points. Margins of error are higher in sub-groups.
John Zogby's Statement about IVR Technology: "As part of our ongoing effort to provide our clients with the highest quality products, we are expanding our survey methodology to include IVR technology. IVR technology will serve as an additional methodology, adding to our ever expanding portfolio of options which currently include our Utica based call center and our patented interactive methodology. At Zogby, innovation in both trends and technology are placed at a premium and we are constantly working on modernizing our process and content."
(11/24/2009)
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